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5. Use tools such as Google Analytics and Google Search Console to track your website’s performance, identify areas for improvement, and monitor your progress over time. 6.Continuously monitor your website’s performance and make adjustments as needed to stay ahead of the competition. Technical SEO is crucial for e-commerce websites because they often have a large number of pages that need to be crawled and indexed properly. Let’s dive into how to do it: Start by setting up your website on Google Search Console and Bing Webmaster Tools. This will give you a foundational understanding of how search engines see your site. Invest in a good website crawler tool like Screaming Frog or Netpeak Spider to perform regular audits of your website. These tools can simulate how search engine bots crawl your site. They cost a couple of hundreds of dollars per year. You only need 1 Ensure your site is mobile-friendly. This is a ranking factor for Google, and with the increasing number of mobile users, it’s crucial for user experience. Implement structured data for products, reviews, FAQs, and breadcrumbs. This will help search engines understand the content on your pages better and could result in rich snippets in the search results, which can improve CTR. Make sure that important pages are easily accessible through internal linking. This will help distribute page authority throughout your site.
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